Posts filed under 'aesthetic'
Paris in Color – surrealist photography
I recently showed my blog around and showed some of the amazing photography of JM Berts to friends. I am still startled by the photos he takes and the quality of the shots.
A friend of mine showed me some of his photography of Paris (and other places). Some of it is done using a technology called HDR (High Dynamic Range imaging) it’s pretty amazing. I invite you to check out his site (www.photoserge.com) and his blog (there are two one is http://sergeramelli.blogspot.com/ and http://photoserge.com/blog) for some of the shots.
He said he is doing an expo soon and that you can buy photos from him, unfortunately he doesn’t have an online store yet but that is coming soon.
Well Paris is a photogenic city that is for sure… enjoy [,-]
1 comment August 25, 2008
New York, New York
JM Berts, released a couple of new photos on his blog. This one from New York and then another one from Il Duomo in Milan.
The difference between JM Berts and Ansel Adams is the subject matter and probably that JM Berts has the advantage of perfecting a print using Photoshop.
This is a great one again. I am not posting the one on the Duomo as I find it too dark. But check it out, he’s on my blogroll.
[,-]
1 comment August 17, 2007
About Design
A few weeks ago the Church of Scientology launched a new line of books and recorded lectures on CD. There are 19 new books and 11 modules of CDs.
They are released under an overall banner called the Golden Age of Knowledge and Basics which you can learn more about on the web site.
Now I am writing this post from the viewpoint of design and lettering. The book covers, the color, the design and the interior design of these books is spectacular, I cropped a couple of parts from the covers and included them here.
The rules of color harmony have been adhered to exactly, the lettering is real smart - keep in mind that these books and lectures were released in 15 languages. So instead of doing custom lettering for every title in 15 languages what they did was select fonts and combine them into neat lettering.
The book quality is great, all digitally printed hardback books, even have thumb-indexes.
Then comes the CD modules. They’re sort of aerodynamic plastic modules that hold smaller modules within them and transcripts and glossary of same size. ![]()
The image above is a front shot of one of the books and one of the CD modules. It’s not really a descriptive shot – mainly artistic but gives some idea.
And check out the web site. It’s got a better shot of each of these books and modules plus a description of each. And enjoy the Flash graphics.
The images here are (in sequence) from, Advanced Procedures & Axioms book and the Thought, Emotion and Effort lectures. Then it is the cover art from the brochure (which you can see on-line) and the image on the bottom is from the Dianetics 55! book and the Unification Congress Lectures.
Enjoy.
[:-]
note: These books are read in a specific sequence, the presentation here is not per that sequence.
3 comments August 3, 2007
The Amazing Photography Series
I just noticed that the links to Jean Michel Berts’ blog are down for some reason.
He has another site with a great series of slideshows of his work which you can check out here:
http://www.jeanmichelberts.com/berts-photographer-paris.html
I got some of the Paris photos which are posted here:

Eiffel Tower black and white and amazing light show.


Is this Pont Neuf? Well it’s an amazing Bridge in Paris.
1 comment July 8, 2007
Berts does it again with Amazing Photography of New York
Note that the picture is wider than the post so click on it to get the whole thing.
I’ve decided to post on every new photo that JM Berts releases. They are pretty cool.
It’s funny to think that this is the same New York that’s covered in graffiti.
Well enjoy the photo and check out his site for more photos they’re cool.
[;-]
4 comments June 3, 2007
New amazing photography by JM Berts
I just saw that Jean Michel Berts has published another one of his amazing photos. It’s Paris again, Place Vendome – the jeweller’s square in Paris.
The dramatic black and white skies and the shining lights are totally capturing.
Well done Jean Michel for another impressive picture.

I can’t wait to see them available as posters!
See my other post on the Amazing Photography he did in New York and other pictures of Paris.
2 comments April 23, 2007
But Seriously Dude… Where’s my Bike? (Some basics on color usage)
I took this shot of a bike in the snow the other day. Following my earlier post (Dude where’s my bike – a lesson in 3D font usage) I thought I would bring this sequel.
Just like the bikes can’t be found in the snow, so will your message if you don’t use your color harmony well. I found the following would be a good basic to start from.
What is color?
Technically we could explain color like some do in encyclopedias. Something like “physical phenomenon of light or vision associated with the various wavelengths in the visible portion of the electromagneticspectrum. As a sensation experienced by human beings and some animals, perception of colour is a complex neurophysiological process.” Per the Encarta Encyclopedia.
While this may serve a technical defition it doesn’t give us a better understanding of what color is and how to use it.
Color could be simply said to be a visible characteristic used to distinguish similarities and differences in an object, painting, picture etc.
Arguably more than half of the beauty in an object, painting, picture comes from the color. Think about a bouquet in black and white. It would be nice but it would just not quite be as nice as it could be.
But color can also turn a nice painting or object into something so repellent you just want to get rid of it fast. Imagine a room with beige walls with fine gold ornaments and a Bordeaux carpet and in the middle of that place the most expensive renaissance chair, a true piece of art, painted in bright green. Had your vision been in black and white you would still consider that a gorgeous room.
Almost everyone can somewhat figure out what fits and what doesn’t. But how can you be sure. And what do you do when you are told your Powerpoint presentation needs to feature the company logo which is bright green and simply doesn’t fit with any of the charts you made. Or after you found out at a recent seminar that the color that would best represent your company is red yet all your point of sale materials you have are green.
How can you know what other colors you can use or rather you must use to make the presentation attractive (and thus sell)?
Here is where the laws of color harmony come in. To understand color harmony you first need to understand the word harmony. Harmony is defined as a pleasing effect produced by an arrangement of things. It comes from the Greek word harmonia ‘agreement, concord’ which came from the word harmozein ‘to fit together’.
This is the secret of color using color; harmony. There are laws to color harmony, there are limits and boundaries and exceptions to these which are explained with the color wheel.
Let your bosses have at you, tell you that your presentation needs contain their favorite colors, let the marketing analysts present you their color surveys, no matter what color you are asked to include. With the color wheel you are never lost.
Just like any other field, there are laws to this game and knowing them and having the tools to use them replaces your rickety string ladder with granite steps of certainty.
There is no way around it. The color wheel is a basic to creation like a paint brush is to a painter. You can paint with your fingers but you won’t get a Monalisa.
The color wheel existed long before computers, but recently a company did a pretty neat little software called color-wheel-pro. You’ll find a link to it in my tools section on the right. Try it out – it works well the new version (2.0) fixed some points missng in prior edition. It’s soon perfect.
Add comment March 7, 2007
Old news? the Optimus 103 Keyboard – good news!
Art Lebedev studios are working on a project that is probably going to relieve thousands of people working on international relations… the Optimus 103 Keyboard.
Now the buys atEngadget (and I really love their blog) have been giving this one a hard time. But no matter all of that, this piece of kit will seriously work when it’s out.
A keyboard where every key is actually a little screen and depending on how you program it, it’ll show the characters needed. Switch between Russian, English, French, Japanese. Between lowercase and uppercase.

And better, you can set the keys so they have the icon of the tools you are using in Photoshop etc.
If you don’t get the importance of this announcemen, you just haven’t gone through the pain of multi-languages.
Now all we need to do is get the price down!
Add comment March 4, 2007
Want to see some amazing photography?
NOTE: JUST DISCOVERED THAT JEAN MICHEL BERTS’ BLOG IS DOWN, THEREFORE PLEASE SEE MY NEW POST ON THE AMAZING PHOTOGRAPHY:
http://marcozna.wordpress.com/2007/07/08/the-amazing-photography-series/
Check out this blog from Jean Michel Berts. I am including some of the pictures here. He’s mainly in France but did some work in the US.
This is the new Ansel Adams!
![]()
Musee d’Orsay – Paris
![]()
Eiffel Tower – Paris of course

Park Avenue – New York
Enjoy! And check out his blog!!!
7 comments February 27, 2007




